Kia America

Kia.com Homepage Redesign

Analysis of Kia.com performance metrics indicated Kia’s homepage was facing usability issues, including customer difficulty completing shopping tasks. To create a more intuitive and engaging user experience, I redesigned Kia’s homepage with usability practices applied, organized content for an improved shopping experience, and brought the newly positioned branding into the design. The end result was an extremely effective digital experience that helped elevate the brand’s status and create a better (and more beautiful) experience for customers.

Services: User Research, Creative Direction, Design System Development, Experience Design, Visual Design, Prototyping